A person or company who carves out a niche
focuses on a particular segment of the market,
to which they supply a product or service, and
develop their expertise in that area.
"In today's competitive market it's better to carve out
a niche and try to become the best in that area."
(Source: www.learn-english-today.com/idioms/idiom-
categories/business-work.htm)
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