Sunday, July 31, 2011
(source: Shiela Crisostomo, Philippine Star, July 31, 2011)
MANILA, Philippines (AP) — The Philippine coast guard and fishermen have rescued more than 140 people who were on board a passenger ship that dangerously tilted in choppy waters in the central Philippines.
Coast guard chief Admiral Ramon Liwag says the M/V Asia Malaysia left central Cebu region for Iloilo province on an overnight trip when it began to tilt to its right, or starboard side, at dawn Sunday. The cause of the problem was not immediately clear.
Liwag says the captain ordered all passengers and his crewmen to abandon the ship, which was listing about four miles (six kilometers) from its destination.
He says a private ship, fishermen and coast guard personnel later arrived to help in the rescue. A helicopter was checking to see whether there is an oil slick from the ship.
source: yahoo news
Friday, July 29, 2011
UPS said this week that it has begun operating flights into Chengdu, China as part of an effort to expand its connections between Asia, Europe, and the United States.
Company officials said this MD-11 “around-the-world” flight will originate in UPS’s European hub in Cologne, Germany, and stop in Warsaw before transiting Chengdu’s Shuangliu International Airport, China’s sixth largest cargo and passenger facility. From Chengdu, it then will head to UPS’s Asia hub in Shanghai.
“This new flight provides express services to Europe and the Americas from this rapidly emerging center of technology and manufacturing,” said UPS CEO Scott Davis on the company’s second quarter earnings call yesterday.
Davis added that last year UPS last year strengthened its presence in Asia by opening its Shenzhen facility. He said that since this hub opened, UPS has significantly improved time in transit for more than 100 intra-Asia lanes, enhancing service levels for UPS customers in key business centers like Beijing, New Delhi, Mumbai, and Seoul.
UPS International President Dan Brutto said in a statement that China’s “Go West” program is making it attractive for companies to move production facilities to inland cities like Chengdu, which he said is “poised for accelerated growth in express shipping.
UPS said that the GDP in Chengdu, the capital of China’s western Sichuan province, has grown rapidly, up approximately 15 percent each of the past two years with retail sales up abut 19 percent in 2010. Foreign trade in Chengdu rose 36 percent in 2010 to $32.78 billion. The Chinese government declared the area an export processing zone in December 2010, added UPS.
The UPS Chengdu will connect Europe and Asia with a total of 24 weekly flights. UPS serves 330 cities in China and operates 200 weekly flights connecting China to markets around the world.
Green initiatives are finally taking hold in the final frontier of today’s supply chain: the warehouse.
The International Warehouse Logistics Association recently announced the first metric-driven, facility-output-based sustainable logistics program for warehouse operations in North America, called the Sustainable Logistics Initiative (SLI).
SLI participants – 3PL facilities – report and engage in a rigorous and objective measurement process. Continuous improvement of each facility is the benchmark. The entire process is verified by an outside independent organization, The Sustainable Supply Chain Foundation
Participating organizations will self report and have data verified in many areas:
· Environmental Responsibilities – the green aspects of sustainability such as electrical use, fuel and water consumption, and recycling;
· Social Responsibilities – including safety and community activity measurements; and
· Profit Responsibilities – sustainability will generate a cost savings through increased efficiencies and
improved operational excellence. (This enables participants to provide clients with proof of sustainable
Participating facilities will receive a Sustainable Logistics Initiative certificate to display as proof of their participation in creating an ecological supply chain. As their metrics improve, facilities can achieve silver, gold or platinum status in the program.
“The process is inexpensive, user friendly and data input is easy to complete,” said IWLA President & Chief Executive Officer Joel Anderson.
Richard K. Bank, director of the Sustainable Supply Chain Foundation, said, “SLI does not require substantial allocation of resources by IWLA member companies in order to achieve significant progress in making the industry more sustainable and more profitable.”
In addition, Anderson and Bank said members who participate in the new program can be assured that their data will be handled with strictly maintained confidentiality at all times by IWLA and SSFC.
The SLI program is available only to member companies of the International Warehouse Logistics Association.
Thursday, July 28, 2011
The world’s largest and most advanced solar-powered boat, the M/S Tûranor Planet Solar, is proof that energy harnessed from the heat of the sun can power practically everything—from pocket-sized calculators to cruise ships.
M/S Tûranor Planet Solar has finally arrived in Manila, not only showcasing the potential of environmentally responsible mobility concepts, but also largely demonstrating the immense potential of solar energy, among other renewable energy sources, as a sustainable resource that can power the future.
“The sun has always been our planet’s most important source of power—wind, rainfall and waves—are all indirectly generated by the sun. Harnessing even a tiny portion of its immense power can provide us with limitless amounts of clean energy,” said World Wide Fund for Nature (WWF-Philippines) chair Vincent Pérez in a statement.
“The message of M/S Tûranor Planet Solar is clear: clean and dependable renewable energy technology is here,” added Pérez, who served as Philippine energy secretary from 2001 to 2005 and has since been active in promoting renewable energy.
The German-built vessel measures 31 by 15 meters and tips the scales at 85 tons. Over 537 square meters of photovoltaic solar panels provide up to 127 horsepower – enough to keep the craft moving at a constant speed of 14 kilometers per hour.
The ship is exclusively powered by 38,000 high-efficiency solar cells all produced in the Philippines at the manufacturing facilities of SunPower Corp. Already, it has won two accolades – the fastest crossing of the Atlantic by a solar-powered vessel and the longest distance covered by a solar-powered electric vehicle, according to WWF.
The catamaran now targets to be the first solar-powered boat to circumnavigate the world. Traveling over 55,000 kilometers westward across the Atlantic, Pacific and Indian Oceans, the M/S Tûranor set sail from Monaco in southern France on September 27, 2010 and has just arrived in Manila from Australia.
WWF claimed that the Philippine stop was recognition of the country’s strong support for renewable energy.
Over the next 20 years, the Philippine government, through the Department of Energy, targets to increase the use of renewable energy by threefold as clean energy is now being seen as a another way to secure the country’s energy supply.
Specifically, the Philippines will target to increase renewable energy-based power capacity to over 15,200 megawatts in installed capacity. This target will allow the country to have a power mix in which RE resources will account for over 50 percent. As of end 2010, total RE generation stood at 26.3 percent.
These goals set under the National Renewable Energy Program can be achieved given that the country has abundant renewable energy sources, with various estimates ranging from 200,000 MW to as high as 276,000 MW in potential capacity. These resources included biomass, geothermal, solar, hydro, ocean and wind.
Southern African nations need to be on high alert as the region's coastline and shipping lanes were vulnerable to piracy which was moving southwards, South Africa's Defence Minister warned Monday.
"There is little doubt that the issue of piracy is beginning to be a serious problem to us," said Lindiwe Sisulu.
"Our assessment is that Southern African waters are increasingly becoming an attractive alternative to Somali pirates as they try to avoid the clamp-down of various maritime task forces around the Horn of Africa and the Gulf of Aden - purely by moving into largely unprotected parts of the Indian Ocean," said Lindiwe Sisulu.
She said a military strategy, which would address operational and funding requirements to deal with piracy was currently under consideration.
She said the recent discovery of oil and gas off the coast of Southern African Development Community (SADC) member Tanzania was "one main reason why speculation points toward pirates moving southward."
"Six million tons of oil are transported around South Africa's western coastline every month, which makes this a prime target for pirates."
While the region has been relatively unaffected by piracy, Mozambican and Liberian-registered vessels were attacked in the SADC region in December and January.
There are four internal forces to influence the style of leadership:
- The values: The leader understands how is the way required for participating in the official decisions and his understanding about what is important for a employee to take responsibility for the decision itself;
- Confidence in officials: To put the decision in the hands of its officials and have their confidence about the results of the outcomes
- Aptitude for leadership: the leader, may have a predominant style who likes to work in groups and letting the employee to take decisions which he considers as the most suitable;
- Sense of security in uncertain situations: it has great impact on the willingness of the manager to assign to others the control of decision making.
Determination: directly used for those with low maturity. This profile is characteristic of people who have neither ability nor desire to take responsibility for completion of tasks. This can be caused by insecurity to the task. The person presenting this type of maturity must be supervised.
Persuading: set to maturity among people with low and moderate, who is unable to perform the task, but are available to take responsibility, is a person who trusts you.
Sharing: Here the leader is capable, but its decision is diminished by its lack of security in itself when necessary take responsibility. The consequence is that the leader should focus on the behavior of relationships, maintaining open communication to create a motivating environment.
Delegate: The leader gives the direction in small doses, and is also a small doses of support.
Synthesizing the styles of leadership:
Style 1: The leader directs its staff. The leader provides specific instructions and closely supervises the performance of tasks.
Style 2: The leader trains before. The leader continues to direct and supervise closely the performance of tasks, but also explains decisions and encourages the development.
Style 3: The leader supports the decisions. The leader facilitates and supports the efforts of officials to perform tasks and share with them the decision making.
Style 4: The leader delegates tasks to the employees. The leader moves the responsibility of decision making and the solution of problems to officials.
The United Nations Conference on Trade and Development (UNCTAD) Handbook for Port Planners in Developing Countries lists the statutory powers of a national port authority as follows (on the assumption that operational decisions will be taken locally):
- Investment: Power to approve proposals for port investments in amounts above a certain figure. The criterion for approval would be that the proposal was broadly in accordance with a national plan, which the authority would maintain.
- Financial policy: Power to set common financial objectives for ports (for example, required return on investment defined on a common basis), with a common policy on what infrastructure will be funded centrally versus locally, and advising the government on loan applications.
- Tariff policy: Power to regulate rates and charges as required to protect the public interest.
- Labor policy: Power to set common recruitment standards, a common wage structure, and common qualifications for promotion; and the power to approve common labor union procedures.
- Licensing: When appropriate, power to establish principles for licensing of port employees or agents.
- Information and research: Power to collect, collate, analyze, and disseminate statistical information on port activity for general use, and to sponsor research into port matters as required.
- Legal: Power to act as legal advisor to local port authorities.
Wednesday, July 27, 2011
Harvard Business Review Blog
Source: adapted from "Resilience for the Rest of Us" by Daniel Goleman
Source: adapted from "Be an Optimist Without Being a Fool" by Heidi Grant Halvorson
Tuesday, July 26, 2011
• Take a close look at your supply chain. Collect baseline measurements on energy, material, and natural resource usage.
• Get a quick win. Select a pilot project based on your initial measurements that will produce concrete data quickly. For example, look at heating oil usage in one store and explore how to reduce it.
• Expand the initiative. Once you reach the small-scale goal, expand the project to other areas. Communicate the initial results and the company's goals for sustainability to the entire organization.
Source: "Making the Business Case for Sustainability" by Dhiraj Rajaram.
“Today’s dedication of Canadian Coast Guard Ship Cape Naden is a clear demonstration of our government’s commitment to the Canadian Coast Guard and making sure that our Coast Guard officers have the tools they need to do their job,” said Keith Ashfield — Minister of Fisheries and Oceans and Minister for the Atlantic Gateway. “These new vessels are a great addition to the Coast Guard fleet and are being used extensively for search and rescue operations throughout Canada. The enhanced capabilities of the vessels is now considered the service standard for coastal inshore operations in the Pacific region.”
The three new vessels are among five 47-foot motor lifeboats constructed by Victoria Shipyards as part of a $19.6 million contract under Canada’s Economic Action Plan. The other two vessels were delivered to Quebec and Ontario.
In BC, the CCGS Cape Palmerston was officially named and dedicated at a ceremony at Campbell River at the end of June, while CCGS Cape Dauphin will be officially named and dedicated at a ceremony at Prince Rupert at the end of July. The new vessels replace two older vessels which are being retired from service.
“The Cape Class lifeboat design has consistently proven to be highly capable and effective, making it the service standard for coastal inshore operations across Canada,” said Dan Bate, communications officer for Fisheries and Oceans Canada and the Canadian Coast Guard. “Since its introduction, vessels of this design have been used extensively for search and rescue operations at eight of Coast Guard’s 11 stations on the Pacific coast.”
The new vessels are designed to operate safely in maximum storm conditions with a continuous wind speed of up to 80 knots and associated seas of up to 12 metres. The vessels are self-bailing and self-righting, allowing for safer operation in rough conditions.
Monday, July 25, 2011
(By: Joseph Walden/ www.sdcexec.com/web/online/In-Depth/The-Art-of-War-and-Supply-Chain-Management--Applying-Sun-Tzu-to-Supply-Chain-Management/4$3965)
Chocolate lovers rejoice: study after study lately has touted the magical benefits of the indulgent treat, which is packed with the antioxidant flavonols that prevent certain cancers and keep your arteries from clogging. The most recent news? These powerful chemicals may even increase blood flow to the brain, warding off dementia. Just stick to the highest cocoa content possible.
Sunday, July 24, 2011
Based at Hong Kong University of Science and Technology, the scientists focused on measuring how quickly a photon—"the fundamental quanta of light"—can travel; not as fast as light can, they concluded:
"By showing that single photons cannot travel faster than the speed of light, our results bring a closure to the debate on the true speed of information carried by a single photon," said [research team leader] Du [Shengwang], assistant professor of physics.
"Our findings will also likely have potential applications by giving scientists a better picture on the transmission of quantum information."
The scientists' research paper appears in Physical Review Letters.
Friday, July 22, 2011
Please follow the important procedures for exporting automobiles to ensure compliance with U.S. Customs. It will also assist in minimizing delays, and avoiding costs due to non-compliance
DESTINATION COUNTRY REQUIREMENTS:
If your shipment is destined to the following countries:
Libya (Tripoli, Benghazi, and El Khoms, but not to Misurata. Only new cars (with zero miles) may be accepted at Misurata.)
Used automobiles/vehicles are not to exceed 5 years of age, must be in good condition. Salvaged cars will not be accepted. Any shipments rejected by the Libyan Customs will have to be returned to origin or redirected at shipper’s expense.
Lebanon (Beirut): Autos are not to exceed 8 years of age
Saudi Arabia (Jeddah & Damman): Autos are not to exceed 5 years. Also any damaged, salvaged, dented or previously used vehicles for police or taxi services are prohibited.
Yemen (Hodeidah): Autos are not to exceed 7 years
Tunisia (Tunis & Sfax) :New vehicles only
Egypt (Port Said, Damietta, and Alexandria): New Vehicles Only (Not exceeding 1 year old)
Port Said will allow used vehicles not exceeding 10 years of age)
Russia (Taganrog): No Autos Allowed
Syria (Latakkia): No Autos Allowed
Pakistan: 3 years or less
Procedures for loading
Only 1 vehicle can be loaded per 20’ Standard Dry Container and 2 vehicles per 40’ Standard Dry Container
Vehicles cannot be stacked on top of each other – They are only loaded one high.
Vehicles cannot be suspended with wire / chains / nylon bandings or blocking above the floor loaded vehicle.
All four tires of each vehicle must remain on the container floor.
After Typhoon Ondoy, Danvic Briones set out to make the ultimate accessory in disaster preparedness.
Danvic now calls it the Rescue 72 Vest Bag, a “grab-and-go” kit he says can store three days worth of basic supplies one needs in time of disaster.
It took him two years and ten prototypes before he finally settled on a commercial product. The Rescue Vest Bag looks like your ordinary life vest but with modular or detachable parts that can be customized according to the user’s preference.
The idea behind his product came up after he saw a family stranded on top of their house and then washed away by the rushing flood. That was around two years ago when Typhoon Ondoy -one of the worst natural disasters in the last few years – struck Metro Manila.
The Rescue 72 Vest Bag has three major components: the multi-tool kit, first aid kit and the personal hygiene kit. All three provide basic necessities like whistles, distress light, basic medicine and items for hygiene, which should be provided in evacuation centers but are often taken for granted.
Despite its numerous components, the bag is lightweight but can carry up to 30 pounds. It also features a floatation function and a cord which can be latched either on a sturdy ramp or to the vest of another to keep everyone connected or avoid from being swept by rushing flood waters.
Thursday, July 21, 2011
industries. Many tasks previously performed by hand can now be executed faster, cheaper and more accurately using machines, enabling crew reductions as a way to minimize operation costs. Yet, the human element is an indispensable part in any work system.
We are matchless when it comes to adaptability and flexibility, but we are also vulnerable to factors in our work environment that can impair our work performance if not managed properly. In a recent study, Swedish shipowners were asked to identify the human element issues they considered most important to address in order to increase safety, productivity and well-being at sea. The answers could be categorized into six dimensions: leadership, culture, knowledge, communication, participation and human resources; all of which influence and guide company activities and direct how decisions are made.
ZAMBOANGA, Philippines – The Philippines wants to open additional sea links between its neighbors under the Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN (Association of Southeast Asian Nations) Growth Area (BIMP-EAGA).
At present, only the Zamboanga-Sandakan, Sabah link is being regularly serviced by passenger vessels.
Additional sea links are being considered between Brookespoint in Palawan to Muara, Brunei Darussalam; Brookespoint to Kudat, Malaysia; Zamboanga to Muara; and Glan, Saranggani to Tahuna-Bitong, North Sulawesi Indonesia.
These links are expected to improve connectivity among the BIMP-EAGA countries mainly for trade, tourism, and investments.
Exploratory trade through the Glan-Tahuna-Bitong link between Glan and Tahuna, North Sulawesi, Indonesia has resulted in robust imports and exports.
Unfortunately, this was not sustained due to high costs.
Efforts to revive this connection are underway with the signing of a memorandum of understanding between the municipalities of Glan and Parang, Maguindanao to share fuel costs, which are being subsidized by Glan and Sangihe government of Tahuna.
The Philippine government has poured in P26 million to improve port facilities in Glan, Saranggani with its roll-on, roll-off (Ro-Ro) facility expected to be completed by September this year.
Like the port in Glan, both ports in Brookespoint and Zamboanga are capable of roll-on, roll-off operations.
The Philippines is pushing for the expansion of roll-on, roll-off port operations not only in the BIMP-EAGA sub-region but in the entire ASEAN organization, to help determine the economic viability of using Ro-Ro operations to improve travel and trade in ASEAN member states.
Wednesday, July 20, 2011
Tip 1: Carry a schedule and record all your thoughts, conversations and activities for a week.
Tip 2: Any activity or conversation that's important to your success should have a time assigned to it.
Tip 3: Plan to spend at least 50 percent of your time engaged in the thoughts, activities and conversations that produce most of your results.
Tip 4: Schedule time for interruptions. Plan time to be pulled away from what you're doing. Take, for instance, the concept of having "office hours." Isn't "office hours" another way of saying "planned interruptions?"
Tip 5: Take the first 30 minutes of every day to plan your day. Don't start your day until you complete your time plan. The most important time of your day is the time you schedule to schedule time.
Tip 6: Take five minutes before every call and task to decide what result you want to attain.
Tip 7: Put up a "Do not disturb" sign when you absolutely have to get work done.
Tip 8: Practice not answering the phone just because it's ringing and e-mails just because they show up. Disconnect instant messaging.
Tip 9: Don't instantly give people your attention unless it's absolutely crucial in your business to offer an immediate human response. Instead, schedule a time to answer email and return phone calls.
Tip 10: Block out other distractions like Facebook and other forms of social media unless you use these tools to generate business.
Remember that it's impossible to get everything done. Also remember that odds are good that 20 percent of your thoughts, conversations and activities produce 80 percent of your results.
Tuesday, July 19, 2011
- Keep your desk and your files organized to avoid wasting time shuffling through piles of paper.
- Go through your inbox at the beginning of each work day. Either throw away, file or follow up on each item.
- Prioritize a list of the tasks you need to accomplish that day.
- Delegate tasks to co-workers and assistants if possible.
- Finish one task before you go on to the next.
- Reduce paperwork by storing important information on your computer or electronic organizer.
- Communicate effectively and plan carefully to make sure a job is done properly the first time around.
- Schedule time when you'll be available, and let colleagues know, to avoid constant interruptions. Close the door if you need to.
- Take breaks. A short walk or quick lunch away from the office will increase your overall productivity.
- Before leaving for the day, tidy up your desk and make a short list of projects you will need to do the next day.
- Try not to take work home. You need the break.
* Trustworthy. Trust is grounded in competence and character. You should know what to do and how to do it. And, you should always do what you say you will.
* Influential. Your people rely on others to get their jobs done. Therefore, you need to cultivate relationships with those beyond your immediate group who make your people productive.
* Team-focused. A good boss knows that a team is better than the sum of its parts. To bring your group together, give them a compelling purpose, clear goals and plans, and a culture of "we" not "I."
Source: adapted from "The Right to Management Competence" by Linda Hill & Kent Lineback
Tuesday July 19, 2011
Manufacturers often use toxic chemicals in their production process and it is often difficult and expensive to store or dispose of those chemicals. Companies are required to report when certain hazardous materials are stored on site. The Environmental Protection Agency (EPA) requires that companies properly store hazardous materials so that they will not pollute the environment. The regulations require that in a facility there is sufficient aisle space to provide access for inspections and to improve the ease of material transport, in addition the material should be stored in containers in accordance with the manufacturers' directions, and stored in a suitably covered area.
The EPA recently fined a manufacturer and supplier of steel pipe, Tenaris Global Services, for violations of environmental regulations at seven facilities related to the public reporting of toxic chemicals in three states. The company has agreed to pay $717,324 in penalties for failing to report quantities of chemicals including lead, manganese, nickel, nitrate compounds, xylene, chromium, nitric acid, glycol ethers and zinc compounds.
Monday, July 18, 2011
It is difficult to quantify the value of volume of world seaborne trade in monetary terms, as figures for trade estimates are traditionally in terms of tonnes or tonne-miles, and are therefore not comparable with monetary-based statistics for the value of the world economy.
However, the United Nations Conference on Trade and Development (UNCTAD) estimates that the operation of merchant ships contributes about US$380 billion in freight rates within the global economy, equivalent to about 5% of total world trade. Shipping trade estimates are often calculated in tonne-miles, as a way of measuring the volume of trade (or "transportation work ", as it is sometimes referred).
Throughout the last century the shipping industry has seen a general trend of increases in total trade volume. Increasing industrialisation and the liberalisation of national economies have fuelled free trade and a growing demand for consumer products and the advances in technology have also made shipping an increasingly efficient and swift method of transportation. Over the last four decades total seaborne trade estimates have quadrupled, from just over 8 thousand billion tonne-miles in 1968 to over 32 thousand billion tonne-miles in 2008.
Notwithstanding the current gloom and doom, the longer term outlook for the industry remains very good. The world’s population continues to expand, and emerging economies will continue to increase their requirements for the goods and raw materials that shipping transports so safely and efficiently. In the longer term, the fact that shipping is the most fuel efficient and carbon friendly form of commercial transport should work in favour of an even greater proportion of world trade being carried by sea.
* Make sure it's necessary. Before sending out the invite, ask yourself whether there's another way to move the project forward. Can you get input via e-mail? Can you gather a sub-group to solve the current issue?
* Be clear about the objective. State the purpose of the meeting in the invite and again at the beginning of the meeting. Be sure to explain how the meeting will advance the overall project goals.
* Focus. Just because you have an hour scheduled, don't take it. Keep the discussion centered and avoid unnecessary side conversations.
Source: adapted from "Guide to Project Management."
(source:Joseph Walde; www.sdcexec.com/web/online/In-Depth/The-Art-of-War-and-Supply-Chain-Management--Applying-Sun-Tzu-to-Supply-Chain-Management/4$3965
Sunday, July 17, 2011
• Think about people, not customers. No one asked for the iPod or texting in a customer survey. Move beyond asking what customers want to thinking about what they need, or don't know they need.
• Observe. Get out in the world and watch what people do. Don't rely on what they say about their behavior — see it first hand.
• Look at what might change. You can't be too focused on today. Think instead about what the future might bring.
Source: "How Good Designers Think" by Simon Rucker.
A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning has been the subject of much research.
Strengths: characteristics of the business or team that give it an advantage over others in the industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.
Friday, July 15, 2011
Consumer choice is fast becoming a daunting task for private jet fliers with an almost unparalleled number of private jet charter options available in the market. While all aircraft will fly you from point A to point B, one company, Paramount Business Jets, is hoping to further make an example of their customer service philosophy.
In response to the overarching principles of ethical business practices maintained throughout the company’s existence, Paramount Business Jets has nurtured an official of values and morals, aimed to ensure corporate accountability, relentless leadership and unsurpassed customer service; a system which the company will continue to operate under. The corporate culture, able to be reviewed on the company website, acknowledges the fundamental qualities of an ethical, industry leading organization, and displays the foundation for which Paramount adapts to each principle. The specific values and morals chosen by Paramount executives to officially represent the corporate culture include issues of: reliability, motivation, ethics, respect, communication, education, functioning as a team, and passion.