Good designers see the world differently. Their unique views enable them to come up with new products and innovations that leave the rest of us envious. Here are three ways you can approach innovation like a designer:
• Think about people, not customers. No one asked for the iPod or texting in a customer survey. Move beyond asking what customers want to thinking about what they need, or don't know they need.
• Observe. Get out in the world and watch what people do. Don't rely on what they say about their behavior — see it first hand.
• Look at what might change. You can't be too focused on today. Think instead about what the future might bring.
Source: "How Good Designers Think" by Simon Rucker.