WHAT IS A SWOT ANALYSIS, HOW DO YOU DEVELOP ONE?
SWOT = Strengths, Weaknesses, Opportunities, Threats
The SWOT analysis is the foundation for developing your strategies and tactics that then become the road map for writing your business operating plan.
Prior to defining the company's strengths, weaknesses, opportunities and threats you need to:
- Have a written Vision, Mission and Values Statement
- Have completed a thorough internal and external business status evaluation