Friday, November 19, 2010
Quality, the biggest risk confronting Toyota on the top of the world
Toyota Motor Corp. has successively introduced to the world new models of cars highly important to the market since 2006, such as the American best seller Camry, world's best seller Carolla, and the top-in-the-Lexus-series LS. So far, everything has gone smoothly without any trouble to the quality of each of the models. Some industry sources say, however, that the people who are actually involved in the production of those cars have been stretched out for too long. "This kind of situation can't last long," they say. The company appeared to have been trying to avoid any defect in its production by setting up an inspection system like that under an emergency alert. It is thriving on achieving a sales increase of as much as 10 million units as early as in 2010. The company has also to meet the challenge of high technology advance symbolized hybrid cars, while it has to exert efforts for the production of cheaper-priced cars meet the competition from Chinese makers. Toyota is entering into new fields which it has never experienced before one after another. Risk always lurks in effort to maintain high quality.