Who is being coached today?

Companies are investing in coaching in an effort to develop a new generation of leaders to replace retiring Baby Boomers. The ones that use it most effectively develop specific performance goals, financial measurements or other tools to determine what they want the end result of their coaching program to be. Of U.S. companies surveyed, 52 percent said they had business coaching programs in place, and another 37 percent said they would be implementing coaching programs in the future.
These findings are reported in a major study of business coaching published in June by the American Management Association (AMA) in conjunction with the Institute for Corporate Productivity, an HR industry researcher.
>>>Companies use coaches to work with executives, high-potential employees, problem managers and expatriates headed to overseas assignments.
>>>Companies that use formal metrics to measure performance of coaching programs are most likely to report that those endeavors are successful.