Thursday, February 24, 2011

Use Scarcity to Spur Innovation

Necessity is the mother of invention. When times or resources are tight, people usually figure out how to make due: they create work-arounds, devise new ways of operating, and make better use of limited assets. If you're looking for a creative solution or an innovative new product, remember that creative problem-solving is the inevitable result of working with constraints. Try deliberately imposing scarcity on a process. Trade in "blue sky" thinking for "closed world" techniques. Limit time, money, options, or other resources. Or, you can capitalize on the external constraints that the economy presents.

Source: Adapted from "The Number One Key to Innovation: Scarcity" by Uri Neren

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