You need to consider both the short‑term urgency and long‑term importance when assigning priorities to your projects and tasks.
Some examples of projects with long‑term importance are: completing a product for a major customer, planning and preparation, hiring a project lead, maintaining a good relationship with your customers, spending quality time with your family, regular exercise, and keeping your finances in order.
Some examples of projects with short‑term urgency are: completing a document before the product ship deadline, answering your phone, responding to a colleague’s email, traveling to visit a customer, or talking to a drop-in visitor at the door.
In prioritizing, it is critical to distinguish between the importance and urgency of projects and tasks because important things are not always urgent and urgent things are not always important.
Source: Time Thoughts Resources for Personal and Career Success; http://www.timethoughts.com/timemanagement/first-things-first.htm
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