During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing global strategies to gain a competitive advantage. However, some industries benefit more from globalization than do others, and some nations have a comparative advantage over other nations in certain industries. To create a successful global strategy, managers first must understand the nature of global industries and the dynamics of global competition.
Sources of Competitive Advantage from a Global Strategy:
A well-designed global strategy can help a firm to gain a competitive advantage.
This advantage can arise from the following sources:
- Efficiency
- Strategic
- Risk
- Learning
- Reputation
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