Benchmarking doesn't work
In business, something that works well for a leader in one company is not easily replicated in another.
Benchmarking ties up valuable resources. These initiatives generate a huge amount of activity and develop lives of their own inside of companies. A more productive use of those resources would be developing a differentiated strategy that makes a company less like its competitors, and more able to create unique value in the marketplace, based largely on its own capabilities.
source: businessweek.com/strategic-management
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