Friday, February 4, 2011

Yellow Ocean Marketing

In the beginning... there was Google; 
then everything else was made in China.

Blue Ocean had been explained already; many experts and consultants had cashed in on the so called "next frontier" of marketing.  I have read of Red Ocean as well, it is apparently nearest the shore, where competitors are bleeding one another for a bigger piece of the market share (that's probably why it is called that).  Green Ocean, the intermediary niche markets, had been mentioned in recent literature too.  

Another color, perhaps? 

How about Yellow Ocean?**  How about it if the experts would analyze, explain and postulate on how the Chinese are doing it: how did it happen that within an arm's reach, wherever you are, you can always get hold of something that says "Made in China"?

I can always imagine China as one gargantuan factory.  I wonder how many market segments there are, and if they also have a government agency for patents.  


Edu del Agua

**or perhaps Yellow River - as the River Yangtze is famous for its ochre-yellow tint.  

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