Money Lies Over the [Blue] Ocean

When Blue Ocean marketing was introduced, it created waves both literally and figuratively.

Some companies rode that wave and became successful; really (really) succe$$ful.

Apple, in the last quarter of 2010, posted a revenue of $6 billion, a substantial amount of which came from iPad sales of nearly 15 million units.

That's blue ocean strategy right there.

Competition was already cutthroat for desktops and laptops, so Apple created a new product, nautical miles away from any competition.

Now, everyone is trying to catch up.  Samsung is gaining ground on brand loyalty with its Galaxy Tablet, Research In Motion’s (RIM) BlackBerry PlayBook announced last year (but is yet to pick up consumer popularity) while Motorola is rumored to release its greatly anticipated Xoom by late March 2010. 

Edu del Agua