Mission statements are vital communications used by corporations to define themselves to their various stakeholders including customers, employees, creditors, and stockholders. Mission statements can be as short as one sentence or expand to one or two paragraphs. These statements attempt to communicate the organization's values, purpose, identity, and primary business goals. Mission statements are often longer than a vision statement which provides a broader statement reflecting the future aspirations of the company.
Academy of Strategic Management Journal, July, 2010 by Darwin L. King, Carl J. Case, Kathleen M. Premo
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