Seven cardinal rules for the practice of risk communication
(as first expressed by the U.S. Environmental Protection Agency and several of the field's founders)
- Accept and involve the public/other consumers as legitimate partners (e.g. stakeholders).
- Plan carefully and evaluate your efforts with a focus on your strengths, weaknesses, opportunities, and threats (SWOT).
- Listen to the stakeholders specific concerns.
- Be honest, frank, and open.
- Coordinate and collaborate with other credible sources.
- Meet the needs of the media.
- Speak clearly and with compassion.