The Concept of Risk typically refers to the possibility loss of valued outstanding resources. In Business World, it is most likely a venture that an investment's perceptible actual return will be out of the ordinary than expected. For example, if I invest my money, what will be the menace that I might lose my money? Or in life, if I speed on the road, what will be the threat or danger that I may dig up? Will I lose my life or suffer pain? I can refer it to negative outcome.