There is always a better strategy than the one you have; you just haven't thought of it yet
Sir Brian Pitman, former CEO of Lloyds TSB, Harvard Business Review, April 200
In real life, strategy is actually very straightforward. You pick a general direction and implement like hell
Jack Welch in Winning, 2005
What's the use of running if you are not on the right road
German proverb
Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things
Miyamoto Musashi 1584-1645, legendary Japanese swordsman
Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances
Sun Tzu c. 490 BC, Chinese military strategist
SOURCE: http://www.12manage.com/quotes_s.html
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