Johnny The Executive Customer wants one thing:
- "Satisfy me."
Most companies do nothing but satisfy Johnny -- as their executives go on retreat thinking about the best strategic penetration into a new market to grow %$#^$ revenue.
That leaves them with a deteriorating client base, willing to part ways once a better vendor comes along.
Business is simple:
- Satisfy people.
- Don't ever stop satisfying people.
- Repeat.
Yet, crazy folks make business seem as if we're battling the Galactic Empire with one-hand tied behind our butts, holding a toothpick, and a unicycle that has a flat $^#^$# tire.
Business is simple.
Reach out.
Make good on your promises.
Execute.
Satisfy people.
source: http://www.trizle.com/tips/745-how-business-strategy-sucks-you-up
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