1. YIN (passive accepting side) Outside-in: Strategic analysis of the industries in which your company operates to identify those markets in which your company's capabilities can yeild competitive advantage.
2. Yang (active, agressive side) Inside-out: Strategic analysis of the characteristics of your company to identify your distinctive characteristics and surround them with a collection of reproducible capabilities or complementary assets, which enable your company to sell its distinctive capabilities in the market it operates.
from: www.1000adventures.com
No comments:
Post a Comment