S t r a t e g i c M a n a g e m e n t f o r T o u r i s m

The subject of strategic management is often taught as a core topic at some stage (usually the final year) during a tourism degree programme. Strategic management also acts as a key feature of postgraduate tourism degree programmes. The topic consolidates what the student has learnt in the preceding years of their degree and applies this knowledge at a strategic level to tourism contexts.
However, many of the concepts associated with strategy and strategic management are abstract in nature and can often be difficult for teaching staff, let alone students, to comprehend. It is important that lecturers and students are able to access resources that enable their wider understanding of the subject matter and create opportunities where theory can be effectively applied to practice.