Finnish mobile phone maker Nokia has launched two new smartphones based on Microsoft's new Windows Phone 7.5 operating system. The Lumia 800 and the Lumia 710 mark the beginning of Nokia's fightback against Apple's iPhone and rivals using Google's Android software.
Quite a few interesting lessons from Nokia's new strategy:
1) new strategy was developed by the new CEO which links to leadership styles;
2) Nokia seems to be trying to develop a new segment in the market, which is a gamble, but its potential 'billion people';
3) interesting to note how Nokia tries to differentiate from direct competitors with services (think VCA);
4) Nokia's new strategy is based on a strategic alliance. This strategic alliance is particularly interesting because Microsoft does not have its own handsets (in contrast to Apple and Google).