These are the 5 principles that are effective in both business and warfare scenarios, taken from Sun Tzu and have a lot of meaning which is both direct and indirect. The timeless meaning of Sun Tzu Art of War can be adapted even in modern business and warfare scenarios make it the greatest book in history.
| Swift as the wind |
To be swift as the wind is to operate your business with speed. Speed is efficiency as time is the most crucial factor in success. | |||
| Majestic as a forest | Being majestic as a forest is to look magnificent in order to create a strong presence. The enemy will be too afraid to attack when just looking at your presence. | |||
| Ferocious as fire |
Be as ferocious as fire means being determined and set in your objectives where you will even leave a path of reckoning to achieve your goals. | |||
| Firm as a mountain |
Firm as a mountain means to be invulnerable and impenetrable through efficient policies, plans and strategies. | |||
| Strike like thunder |
Strike like thunder means being focused and strike suddenly in any weaknesses from the enemy. | |||
| -Sun Tzu | Source: Marketing Deviant Marketing Business Strategies |
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