Thursday, June 24, 2010

GLOBAL STRATEGY

wHAT IS gLOBAL sTRATEGY? aND wHY iS iT iMPORTANT?

"Global Strategy" is a shorterned term that covers three areas - global, multinational and international strategies. Essentially, these three areas refer to those strategies designed to enable an organization to achieve its objective of international expansion.

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